#2141 - SEO Specialist

COMPANY
Company Name       IDP
Industry       Education - Training
Description       An educational organization
JOB INFORMATION
Job Title       SEO Specialist
Salary       42 - 45 ml VND
Career Level       Team leader
Job Description       Strategy, Planning and Delivery

• Create the technical SEO and organic growth strategy that works across the designated countries.
• Drive the markets’ growth strategy in keyword rankings, backlinking, organic enquiries by leveraging the markets’ capabilities and identifying gaps to resolve.
• Co-ordinate with development teams, marketing teams to deliver the region’s strategy

Technical SEO Analysis and Remediation

• Ensure crawlable, healthy websites that rank high in key search engines for multiple keywords
• Conduct audits to gauge the SEO health of the region’s websites from indexation, rankings, crawl rate, site speed and availability
• Determine and deliver actions required based on audit outcomes to yourself, developers and marketing teams to address
• Collect and disseminate web metrics to demonstrate status and progress

On Page Optimization

• Utilize the latest techniques to ensure high ranking across pages including:

 Website architecture & internal linking optimization
 Identify duplicate content issues
 URL optimization
 Meta & Heading tags management
 Page speed & image optimization
 Use of H1, H2, canonical, no-follow tags
 Improve image & video search optimization
 Manage sitemaps & robots.txt
 Resolve mobile usability issue
 Improve page load speed on mobile device
 AMP (accelerated mobile pages) implementation
 Structured data / rich & featured snippets implementation
 Language & location tags

Off Page & Content Marketing

• Collaborate with marketing teams to create a winning link building and partnership strategy
• Sharing best practices with country teams for link building opportunities
• Put in place best practices of Google local business listings
• Sharing backlink audit reports

Collaboration

• Leverage successful SEO ideas / initiatives from across country and share that within SEO Community
• Act as one POC for all country SEO requirements
• Collation of all on-page optimization ideas from countries team

Financial Management

• Manage budget and resource allocations effectively to deliver business priorities
• Exercise appropriate stewardship over IDP assets and intellectual property
• Expenditure is in line with agreed budget and business priorities
Function       Marketing
Working Location       HoChiMinh
PERSON REQUIREMENT

• Minimum 4 years of experience in organic search space, local business optimization, search engine ranking factors and on-page and off-page optimization
• Familiar with Vietnam market mainly and have experiences in SEO campaign for any country in SEA (Cambodia, Phillippines...)
• Lead Generation, and E-Commerce background preferred
• Educated to Graduation level or equivalent
• Strong understanding of keyword research, technical SEO, responsive site (mobile)
• Good knowledge of HTML, CSS, XHTML, CMS (Content Management System), site architecture an advantage
• Reporting & tracking SEO performance on regular basis
• Must have good understanding of Google Keyword Planner, Google search console, Google Trends, Google Analytics & SEO tools
• Ability & willingness to learn new skills as essential in the fast-paced SEO space
• Able to read, analyze and interpret information effectively and use & apply findings to deliver better SEO outcomes (growth in organic traffic and enquiries) moving forward
• Basic IT Skills - MS office
• Knowledge of MS office (excel, PowerPoint) to populate different SEO related reports
• Good verbal and written communication skills


Desirable Requirements

• Experience in working in dynamic global environment
• Experience in the education or travel industries
• Great fluency in English and Vietnamese is compulsory. Additional proficiency in any Southeast Asian country language would be a plus

CONTACT INFORMATION

Anh Nguyen
Email: anhnguyen@tiro.com.vn

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