#2241 - Head of eCommerce

Company Name       Tiro's client
Industry       FMCG
Description       Confidential
Job Title       Head of eCommerce
Salary       ~ 100 mil VND
Career Level       Director
Job Description       1. Marketplace Management
• Ownership of the KPI’s (Net Sales, Volume, Share of Market, Gross to Net Sales) & Go-to-market
Model for Thailand’s marketplace SIS’s including Lazada/Shopee & all other marketplaces expands
to in the future.
• Stakeholder Management for all marketplace retailers and e-distributors including minimum
monthly business review meetings and all email/ phone collaboration.
• Responsible for developing and maintaining a 12-month rolling activation grid for Thailand SIS’s
including management of a Shopper & Gross to Net Sales Budget and maintaining forward
expectations related to anticipated A&P expenditure
• Maintenance of content (images/ descriptions/ banners/ SKU’s etc.) in all Thailand SIS’s.
• Ownership of supply chain and financial components including stock forecasting, order &
inventory maintenance, claims management and associated administration
• E-Joint Business Planning and Implementation with all Marketplace Retailer Partners
• Managing promotional grid for all Thailand SIS’s within the brand promotional & pricing
frameworks including planning, administration including promotional submissions and execution of
the aligned grid with each e-retailer
• Test & Learn Mentality followed up with analysis, ROI and recommendations for Thailand and the
broader SEA e-commerce division
• Participation in Monthly SEA division Lazada/Shopee conference calls
2. Brick & Mortar Support & Development
• Responsible for maintaining a content database (product images, descriptions, features &
benefits, rich content etc) and sharing with Sales team including a monthly update on changes that
require updates in brick & mortar retailers
• Ecommerce Training (minimum bi-annually) for Sales team on latest trends, best in class examples
and updated strategies.
• Attendance at quarterly e-business reviews with key brick & mortar customers (Lotus Online, Big
C Online, Watsons & Tops Online) as well as attendance and contribution to annual e-JBP process
with these customers.
• Bi-annually 5P monitoring across all brick & mortar customers to check performance vs. global
3. Building & Influencing an e-commerce culture
• Be the central point of contact for eCommerce within the organization
• Attend GTM meetings and ensure Sales's plans are ecommerce inclusive
• Work with Marketing team to build brand presence in the ecommerce space
• Work with Digital/eCommerce to drive shopper/ consumer traffic to SIS’s.
• Provide monthly updates to the broader commercial team on ecommerce performance metrics
and opportunities
• Inspire change through strong internal collaboration and influence
• Ensure Thailand is considered best in class for ecommerce engagement within the broader
division team and global team.
Function       Sales & Marketing
Working Location       HoChiMinh

● Understands both Customer management/engagement and digital marketing
● High leadership skills
o Growth Mindset
o Strategy/vision
o Ability to manage team
o Teamwork and Collaboration
o Analysis/Decision making
o Influence/Negotiation
● Good Command of English


Ms. Chau
HP: 078 731 3626
Email: chautruong@tiro.com.vn

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