#2248 - Media Performance & Analytics Manager

COMPANY
Company Name       Tiro's client
Industry       FMCG
Description       Confidential
JOB INFORMATION
Job Title       Media Performance & Analytics Manager
Salary       Negotiate
Career Level       Manager
Job Description       - Collaborate closely with eCommerce and IBE teams for full funnel planning based on People Journey to lead people to Tiro client’s eCommerce sites.
- Evolve and optimize our media performance to achieve eCommerce goals through applying different media strategies and tactics, including digital media channels mix, etc.
- Lead data management from touch points planning
- Lead integration of media performance marketing across all channels
- Manage eCommerce media agencies and direct our eCommerce marketing tools including paid search, paid social, affiliate, off site and on site media of eCommerce platforms
- Develop and maintain a media performance dashboard to report key metrics of lead performance
- Work closely with Marketing, eCommerce, eCommerce media agencies on a shared to team and media calendar strategy and optimization
- Analyze and optimize channel performance on an ongoing basis to ensure performance meets or exceeds targets; present results to company leadership
- Continually test new media types and channels based on industry/ eCommerce trends
- For all platforms, track daily, weekly & monthly KPIs to identify opportunities for improvement. Report KPIs to management on a weekly and monthly basis.
Function       Sales & Marketing
Working Location       HoChiMinh
PERSON REQUIREMENT

- Bachelor's degree in Marketing, Business, Digital Marketing or another related field
- Minimum 3-5 years of experience working in media performance marketing/ lead generations to e-Commerce related field, focused in consumer-goods/services
- Base-level knowledge of eCommerce marketing tools such as Facebook Business Manager, Google AdWords, Onsite eCommerce platforms such as LZD/ Shoppe MSP
- Strong in Excel sheets/ Analytic tools/ building performance dashboards

CONTACT INFORMATION

Ms. Hoang Nguyen: 0939577186

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