#1444 - Brand Executive

COMPANY
Company Name       TIRO'S CLIENT
Industry       Beauty and Fragrance industry
Description       Confidential
JOB INFORMATION
Job Title       Brand Executive
Salary       10 - 25ml
Career Level       Experience (Non-Manager)
Job Description       BRAND & MARKETING MANAGEMENT (50%):
 Achieve & be accountable for assigned targets – up to final P&L contribution level by counter and
channel
 Develop brand specific marketing calendar
 Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific
animations, consumer events
 Prepare annual A&P budget and manage expenditure
 Develop and provide marketing collaterals (i.e POS, display etc)
 Devise customer recruitment plans for each brand – e.g Workshops, Promotional activities…
 Devise customer retention programs and CRM and brand-specific activities to drive brand sales
 Ensure and maximize monthly brands exposure on both digital & print media
 Prepare/ review monthly promo plan and communicate to sales team and promoters
 Liaise closely with principle, business partners and third party suppliers
 Develop strategic plan, execute, coordinate sales & marketing activities
 Review and track on marketing activities and ensure the effectiveness of each promo campaign
 Prepare all required reports for brand, sales & marketing performance
 Review competitors marketing activities and analyze data to drive sales performance
 Apply for promotion license & follow up closely with retailer on any promo activity
PR & PARTNERSHIP/BUSINESS DEVELOPMENT (20%):
 Develop strong and good relationship with the media, KOLs and Beauty loggers
 Conceptualize, plan and implement PR launches, press kits, releases…
 Increase share of voice & maximize PR coverage
 Compilation and valorization of press coverage by brand-especially key launches and animations
 Work with appropriate business partner for branding, customer acquisition and sales & marketing
partnership
E-COMMERCE (30%):
 Accountable for online marketing campaigns and operation activities of all related channels (media,
marketplace, campaign own platforms)
 Handle Stock management for E-commerce channel
 In charge of Supply chain and order process management
 Accountable for Customer service/ Customer experience management
 Accountable for payment collection
 Recruit, develop, train subordinates to develop E-commerce
 E-commerce: includes Website, Marketplace, CRM, Media & other Digital/online platforms and its
back-end system
Function       Marketing
Working Location       HoChiMinh
PERSON REQUIREMENT

 University Degree or equivalent Advance Diploma in Sales and Marketing.
 Good communication skills and fluent in both written and oral English.
 Sharp skills in Microsoft Office tools (Excel & Power point)
 Strong attention to detail
 Able to work on own initiative
 Demonstrates a "Can Do” Attitude
 Energetic, entrepreneurial and desire to progress in this industry
 Minimum 2 years experiences of relevant work preferably in the beauty and fragrance industry

CONTACT INFORMATION

Ms. Thao Tran - Recruitment Researcher
HP: 0902 617 945
Email: thaotran@tiro.com.vn

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