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#2403 - Senior Marketing Manager
| Company Name | Tiro's client | |
| Industry | F&B | |
| Description | Confidential |
| Job Title | Senior Marketing Manager | |
| Salary | Negotiate | |
| Career Level | Senior Manager | |
| Job Description | The Marketing Manager (Sr.) establishes, builds and leads all marketing efforts – ranging from marketing strategy and brand storytelling to the shopping experience and customer contact strategy. The position is responsible for designing and facilitating the process for short and mid-term strategic planning, divisional budget planning and vendor management for Brand Management, Consumer Marketing.
Besides, this position also takes on the responsibilities of Digital and Omnichannel Marketing Manager not only requires the ability to build, deploy, and evaluate strategies effectively but also the one to implement detailed items for the Digital and Omnichannel marketing category. 1. KRA 1: Marketing Strategy Development a. Market Research & Consumer Insighting b. Data Analytics and Business/Brand Analysis c. Brand Marketing Plan Development d. Integrated Marketing Communication Strategy Development 2. KRA 2: Marketing Strategy Execution a. Overall Brand Operations b. Product Development c. Media Management (Offline & Online) d. Brand Equity Management e. Marketing Systems Development 3. KRA 3: Omnichannel Marketing a. Omnichannel Infrastructure Development b. Omnichannel Sales and Brand-Building Strategy Development (Dine-In, Take-Away, Internal & External Delivery, Other NBC) 4. KRA 3: People Development a. Org Development b. Hiring c. Training d. Retention |
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| Function | Sales & Marketing | |
| Working Location | HoChiMinh |
• At least 15 years of working experience in the marketing field, including 5 years working in the Retail/QSR/FnB/FMCG/E-commerce industry at mid/large-scale companies and multinational corporations.
• 5 years of experience in Omnichannel setting up and development.
• Knowledgeable in brand marketing, product strategies/tactics.
• Experience in leading a team (Brand, Product…).
• Be able to work in a (very) fast-paced environment, multi-task and collaborate closely with multiple business units.
• Ability to negotiate effectively.
• Result oriented, problem-solving and decision-making skills.
• Interrelates well with diversified communities; likes to meet and deal with people.
• Highly analytical and able to identify issues and determine alternative courses of action for the best result.
• Right mindset and good growth (to add value in brand management).
Ms. Châu - 078 731 3626
Ms. Hoang Nguyen - 0939577186