#2422 - Digital Marketing Manager

COMPANY
Company Name       Tiro's client
Industry       Pharma
Description       a company in pharma industry
JOB INFORMATION
Job Title       Digital Marketing Manager
Salary       Negotiable
Career Level       Manager
Job Description       • Collaborate with the Head of IT and Brand Managers to build the brand digital
strategies and support their execution.
• Modernize the generation of content and the development of digital assets
according to standard methodologies, internally or in collaboration with vendors
• Coordinate with Brand Managers and approved vendors for creation and
promotion of webcast / webinars, and ensure the distribution of its recording
• Contribute to the proactive identification of opportunities/partnerships for
innovative solutions to Patient, HCP and internal customer issues/challenges,
support their deployment and adoption
• Deliver and communicate Digital analytics and insights to brand teams
• Investigate the digital behavior of HCPs and patients, study internal Marketing and
Medical materials to develop a deep understanding of our customers unmet needs,
our treatments and business objectives
• Establish efficient processes and educational resources to empower Brand Teams
to adopt Digital as a second nature, focusing on customer experience, channelmix, digital
technologies and analytics
Function       Digital
Working Location       HoChiMinh
PERSON REQUIREMENT

• Comes from a Digital Marketing Background and understand business challenges
and how digital can help overcome them
• Proficient in content marketing and copywriting
• Experienced in web design, UX and code is a big plus
• Entrepreneur mindset with excellent business awareness and understanding
• Understanding of marketing principles and how to apply these to digital channels
(omnichannel).
• Excellent team-working skills (especially in a culturally diverse, demanding
environment) and a willingness to get alongside issues, provide clear direction and
drive results
• Deep experience of understanding (external) customer journeys and designing
new customer experiences.
• Detailed knowledge of current web technologies, analytics platforms and content
management systems
• Comfortable expressing himself/herself in English
• Consistent track record of delivering Digital solutions with clear outcome metrics

Desirable
• Experience of Pharmaceutical or Consumer products Sales representative
efficiency standard methodology is a plus
• Ability to develop and create compelling cases to promote new technologies and
outcomes to the business
• Experience of developing partnerships with the digital and startup ecosystems
• Experience of leadership in a sophisticated/geographical context

CONTACT INFORMATION

Ms. Châu
Mobile: 078 731 3626
Email: chautruong@tiro.com.vn

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